Monday, 05 January 2015 14:07
Last Updated on Monday, 05 January 2015 16:50
Brick-and-mortar retail establishments have fought hard to recover from the consumer transition to online buying. Even standing in the middle of a store aisle, a customer is likely to participate in “show-rooming,” which is to research online and purchase the very item you have right there on your shelf for less money from an online retailer. Fortunately, there are ways retailers can fight back, such as “web-rooming,” where you can enable the customer to find the item online, and then pick it up in your store. But that is barely scratching the surface to what is possible today.
In order to be more effective, as well as improve the customer experience, retailers have moved well beyond the basic point-of-sale into a full ecosystem. In this environment, a retailer can deploy end-to-end solutions that increase revenue while lowering operating costs and improving the customer in-store event. At NEC, we have devised a state-of-the-art retail ecosystem that ensures retailers can complete in today’s online purchasing world. So what is the ecosystem, exactly?
Point of Sale
Of course, point of sale (POS) systems are a given in today’s retail stores, but they don’t have to be the cashier, front-of-store type that we’ve used in the past. Today’s POS embraces the mobile environment, allowing payment via mobile wallets and purchasing applications. In addition, you can run on multi-purpose, smaller devices that are eco-friendly and have a smaller footprint (leaving more room for product merchandising). The smaller all-in-one compact POS terminals, such as the new NEC TWINPOS G5, are so easy to use and feature high-resolution displays and better processing power.
Mobility / Cloud
As we have already discussed in previous posts, customers will engage in show-rooming to look up reviews, price points and shop for better deals. In addition, consumers have become less patient, not willing to wait in line to purchase when they know they can order a comparable or even that exact product online at the click of a button. Ideally, your sales team has the ability to provide check-out services from the floor with mobile devices, ensuring that lines aren’t a hindrance and that the customer is served immediately. NEC’s Stanchion® integrated retail solution combines software, hardware and services to effectively improve the POS system and provide mobility solutions.
It would not be an ecosystem if the store operations were not included. That is why NEC’s solution includes back office in the mix. By adding the ability for sales teams to access inventory information on the fly, customers are served more efficiently. Data integration is critical to giving the best information to the customer and keeping the sale. Using NEC retail software, you can now optimize data management so you gain access to information from warehouse to shelf. This level of data management improves loyalty programs as well as retains sales, all at the touch of a button.
Consumers live in real-time, and expect that information they receive from your own online channels is up-to-date and true. If a customer enters your store expecting to find a product listed on your website, but instead learns that product is out-of-stock, then that customer is frustrated and may not give you a second chance. The reality is that customers expect a fully-integrated online and offline experience, and if you do not provide one, they will find a retailer that does. They are looking for seamless experiences, which require you to have seamless integration for full life-cycle management.
NEC has a fully integrated solution that improves shopping experiences so you can get more satisfied customers and improve your bottom line.
The Big Picture
The NEC Retail Ecosystem puts you on the right road to great customer experience, and improved bottom line. That’s powerful, but can’t be the end. After all, technology consistently changes and as a partner to retail chains, we believe in supporting you through the next wave of technology. So what is that next piece to put you in front of the competition?
Biometrics! We recognize the power of face recognition in loyalty programs, security, and overall improved shopping experiences. That is why NEC has developed solutions that integrate biometrics into the retail experience. With the NeoFace® Watch system, which uses proprietary face recognition technology, retailers can identify individuals such as VIP shoppers or loyalty club members, as well as track buyer activities at retail displays and capture demographic data on shoppers - the next game changer.
Come visit us at the NRF Big Show at Booth #3653. You can see the ecosystem first hand, and experience the power of facial recognition and take a peek at new retail solutions. Make plans to also stop by booth 2803 to learn about NEC’s collaboration with Microsoft on an exciting new retail signage solution that combines NEC face recognition technology with Microsoft’s Kinect camera system to create a next-generation shopping experience. The solution serves up digital retail signage based upon an individual’s age and gender, and archives in-store demographic and engagement data in the cloud for later analysis by the retailer. This solution will be demonstrated in Microsoft’s booth during the NRF event.
And while you’re at NRF 15, we invite you to take part in our #BigPicture Twitter contest. Simply take a selfie in front of the NEC signage at the expo entrance and Tweet “I was @NEC#Big Picture” for a chance to win up to $500. Full contest rules available here.
The Big Picture puts a face on your customer. See how you can make that happen by visiting us at Booth #3653!