NEC’s Advancements in Facial Recognition

Wednesday, 27 January 2010 09:42 Last Updated on Friday, 29 January 2010 12:44 Written by Michael Ballard

Last week we installed one of the coolest demos I have had in the EBC since PaPeRo.  It’s a facial recognition software that can detect your age, race and gender.  This demographic information could be used, in a digital signage environment, to present you with targeted advertising based on your demographics. 

For the most part the prototype has been pretty accurate.  Every once and a while it thinks I’m the age of my parents (must be the reflection from my bald head).  As long as I don’t start to get an ad that tells me I should take advantage of the new SENIOR DISCOUNTS, I’m OK with it. 

NEC has been a leader in the biometrics space for over 40 years and recently won a content sponsored by the Department of Homeland Security for the greatest accuracy with facial recognition.  Their False Rejection Rate was 2.1% and False Acceptance Rate was .1%.  I’m still deciding if I should be afraid or excited.

More on NEC’s Facial Recognition

More on the Biometrics Contest

More on PaPeRo

More on the NEC Executive Briefing Center

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mballard5574

 

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